引發網友大反彈,
企業改圖成了免費行銷利器!
CNNMoney.com所述 -- Newsweek則直接以Makeover failure
(修改失敗)形容此次Gap更換logo,即使完整的市場測試,
還是可能招致忠誠顧客的反彈.
http://www.newsweek.com/photo/2010/10/13/makeover-failures-on-popular-products-from-the-gap-to-facebook.html
A new logo is a gamble. It can brighten up a company's image -- or enrage loyal customers.
新logo是一項冒險,可能使企業形象發亮,或者惹火忠誠的顧客,
GAP的新logo是哪一種呢?
http://money.cnn.com/2010/10/08/news/companies/gap_logo/
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